Circularity has moved from buzzword to boardroom — but turning it into a business case is another story. This edition captures lessons from members and experts at Unity Consulting & Innovation on what works in practice: fixing incentives, building traceability, reframing value beyond a “green premium,” and treating compliance as a profit lever. With real examples, pitfalls to avoid, and a 30–60–90 day playbook, it’s a guide to making circularity viable inside your company.

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